Summer is fast approaching! Which of course means peak season for most hotels; coming with a lot of pressure and work. More than any other time of the year, guests are willing to spend money on their holiday, so we would like to share some knowledge with you on how to provide your visitors with the best seasonal offers in order to up your product and service sales. If you summer-tune your services, they’ll appeal more to your guests.
What to focus on? During summer people want to be happy, tan and healthy. They want their Instagram to blow up with pictures of cocktails, ice cream and beautiful sights. Most guests are on a romantic honeymoon or on a family holiday.
A refreshing glass of gin tonic or prosecco waiting for your guests down at the bar could be a summer welcome drink. Fruity and colourful cocktails are definitely a total hit. You could also add iced coffee, affogato or a frappe to your summer drink menu.
Change up your menu a bit! Include items which are labelled ‘deluxe’ or ‘premium’. Try to offer light, seasonal dishes with fresh produce, such as salads, barbecue meat, Mediterranean dishes (like a tapas selection) and fruity desserts with berries, and tropical fruit. If you would like to sell more, try to include 3-course dishes in your menu for a fixed price.
In the summer, everyone wants to look glowy and tan. Try offering cleansing treatments, glow enhancing treatments, or try discounting a session in your tanning bed. Even if you are not working at a spa hotel, you could hire a masseuse and offer something like a refreshing summer massage. Or as a small extra, you could partner with a local beauty salon to offer perfect nails and hair for the vacationing people.
Family package; Romantic package
A lot of people are on holiday with their family or partner. For families, it is important that the parents can rest during their vacation, and enjoy your facilities as well. Offer something along the lines of daycare, or a child program for a couple of hours. You can also make a kids package, a little basket that includes (healthy) snacks, some movies and a pack of cards or small game to play with. A similar thing would work for couples as well, offering a basket of goodies, prosecco, bonbons, or chocolate coated strawberries.
Options for late arrivals, late sleepers and early birds
It is your guest’s summer holiday, so be flexible and give them options that make their stay perfect. You can offer a late night snack or sandwich for those who arrive very late at your facilities. And you can also provide a late breakfast option for those who wish to sleep in the next day, or a go-to meal and coffee combo for those who have an early flight to catch.
Is your hotel ready for summer?
The all-important high season is just around the corner – we hope you had an “ah-HA!” moment reading through these tips! And if you’d like to find out more about how GuestJoy can maximize your summer revenue, while providing your guests with the best possible digital hotel experience, get in touch with us now. After all, who could say no to increasing upsell revenue with basically no extra effort?!