When it comes to upselling – knowing your customer and timing is everything. Let’s look into the key factors to generate more revenue for your hotel.
By the definition: upselling gives the hotel an opportunity to suggest additional services that will enhance the guest’s stay. It is key to increasing hotel profitability and guest satisfaction. According to a national consumer survey commissioned by Fusion and conducted by Ipsos Public Affairs research, they found that 61% of consumers would be open to spending more if an additional service compliments or enhances their main purchase. If you are working in a small hotel and you think there is nothing to offer to the guest, please think again. The small hotel has a good chance to offer many services, for example, a bottle of house wine, pre-ordered transfer, and many others. Check out this article if you need some inspiration. If you wish to make much more money you often need to bring in a third-party business This way you can offer guests to book the city tour, adventure trips, day spas, boat tickets; services that are not available at your hotel directly. Your guests will feel happier because they can arrange all of their entertainment on one platform and you can generate higher revenue by curbing a small percentage of each booking. For more inspiration visit Viator.com or check out what TripAdvisor says about your city.
In our platform, we can monitor hundreds of guests’ behavior. Our key points for successful upsell are the following:
- Determine who are you upselling to – identify the travel personas
- Offer them something in advance – 3 to 4 days.
- Encourage them to celebrate special occasions.
- Offer something local, e.g. local wine, local cake, traditional food
- Sell rooms with special features – balcony, bathtub (for kids) and guaranteed view.
- A transfer option is a must! Many people simply can’t do with public transport.
- Sell experiences and memories, birthday offers, romantic upgrades.
Make sure you know your guests! Try to offer something for all of them, not just those who stay in the executive suite. Remember, in the end, good guest reviews are the best marketing tool you have. And if you feel like you are limited in any way, partner up with local companies, hotels, and restaurants to enhance your guests’ stay.
We offer a digital guest experience software that generates significant additional revenue for hotels and helps them get a better ranking on Trip Advisor all around the world. Book a free hotel up-selling and review solution online presentation today!