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Accor Eastern Europe chooses GuestJoy to engage their guests

The Accor chain has more than 5000 hotels in 4 categories from economy to luxury, meaning they have an offering to suit every type of traveller. Accor hotels pride themselves on being innovative, inclusive and promoting equality throughout their work and employment as well. 

The Eastern European Accor branch has been working with GuestJoy for a year now using all GuestJoy features; contactless online check-in, guest communication emails, upselling, and feedback gathering. 

Pullmann Riga Old Town

In order to meet the requirements of Accor, GuestJoy developed many touch points for guests to join Accor’s loyalty program, as this was a key metric for them. The presence of these touch points resulted in a higher number of loyalty club sign ups.

“Out of all the products available, we chose GuestJoy because it’s easy to use, and it offers multiple solutions in one platform which covers the entire digital guest journey. Thanks to this we can engage with our guests before, during and after their stay, which is really important to us.”

Daniela Nova, Digital Media Director Accor
Eastern Europe

Daniela is excited about continuing through 2021 with GuestJoy. GuestJoy helped the Accor properties through busy times of 2019, as well as difficult times during 2020. As a seamless, automated system, it liberates hoteliers from a lot of labour that they have otherwise performed manually. 

Daniela continued; “GuestJoy has countless benefits. A lot of them are especially useful these days when guests expect and need contactless interaction in the hotel. 

With GuestJoy, our properties can prepare all the arrivals, get the necessary information from visitors legally and safely, meanwhile also targeting them with offers and services. 

GuestJoy has excellent customer support, they always react quickly to any hotel request”.

We are delighted to have the Eastern European Accor team on board and hope to see hotels from the rest of the chain embarking on the digital guest experience soon. 

Accor interior
Mercure Budapest
Hotel Mercure Warszawa Grand

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