“I don’t really know what to upsell” or “What are the offers that are always selling?” nevertheless: “How often should I change my offers and what can I upsell seasonally?” These are the questions we answer daily here at GuestJoy. Especially in late August, early September, when the high season is ending hoteliers tend to turn to us for help. In this article, I am going to guide you through a couple of steps on how to increase your fall bookings and revenue from upselling. Seasonality affects the hospitality industry probably more than it does any other sector of the economy. It also plays a major role in determining how customers behave, what they purchase and why they chose your location, nevertheless it changes the demographics of your hotel, meaning different types of tourists come during the off-season than during the high season. It is crucial for hoteliers to understand the seasonality of their location. Some have cute Christmas markets, some offer nature accessible with children.