Branding Guidelines

Welcome to our hub for partner guidelines and assets. We want to make it easy for you to integrate GuestJoy into your marketing collateral while respecting our brand and legal/licensing restrictions.

Our Logo

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple and modern wordmark with the icon.

GuestJoy logo - colour on white
GuestJoy logo - colour on blue
GuestJoy logo - black on white
GuestJoy logo - white on black


In cases when the GuestJoy brand has already been established, we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.

The GuestJoy blue and green logo, pictured first above, is our primary logo colourway. The GuestJoy blue and green logo should only be used on a black or white background; for any other background, you should use a monochrome logo.

  • The black logo should be used on light coloured backgrounds.
  • The white logo should be used on dark coloured backgrounds.

Exclusion Zone

The logo and the icon’s exclusion zone is equal to half the height of the icon. This distance is rotated 90° for correct height clearance (refer to diagram).

Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo are not compromised in application.

The logo should never be smaller than 140px wide digital, or 40mm in print.

The icon should never be smaller than 25px high in digital, or 7mm in print.

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

Our Colours

Primary Colours

Our two primary colours are simply referred to as “blue” and “green” in the context of our logo and branding.

Green: #00CFB4 • Blue: #13294B

Secondary Colours

The secondary colours are used for design elements, both online and in print. The secondary colours never replace any of the primary colours in the usage of the logo and the icon.

Colour Balance

As a general rule, the usage of the colours should be distributed roughly as found here:

Rules with Colours

Both the icon and the logo are never to be used on top of images or graphics. Where it is unavoidable to use one of the prescribed colours as the background, then the black or white versions of the logo or icon must be used.


If you are having trouble with anything in this guide, you are missing brand elements from the brand package, or you are unsure if your communication best represents the GuestJoy brand, please don’t hesitate to get in touch and ask us any questions you may have.

Product images