Millennials have been known as the “Echo Boomers” and Generation Y. They are going to play a huge role in shaping the hospitality industry over the next decade. Currently, one-third of all travelers are Millennials — a percentage that will only increase. By 2020, it’s projected that half of the money spent in the travel sector will come out of the pockets of Millennials.
What do Millennials want?
Exploration, interaction, and experience are the major focus of Millennials who are willing to pay more for a greater experience. They are looking for a unique and novel experience and this has and will continue to command change within the market.
Millennials grew up in a culture of constant technology and staying socially connected is important to them. More than any other segment of the population, they rely on sharing opinions (good and bad) with family and friends through social media to make decisions on where to spend their money. Today, free hotel-wide Wi-Fi is an expected standard, not an added bonus. As a hotel owner, offering other tech amenities such as Mobile Receptionist is an added perk that goes a long way with this group. Chances are, if you have a happy Millennial hotel guest, he or she will share their experience over social media platforms positively promoting your hotel for free.
Do Millennials Ever Put Down Their Mobiles?
The answer is “NO”. Millennials are connected, unlike any generation before them. They expect all things to be connected and demand mobility. For hospitality brands, a mobile presence is a decisive factor in success. 75% of Millennials use smartphones and tablets while traveling. Mobile isn’t just important to Millennials — it’s all-consuming. 80% of them report that they sleep with their mobile phones next to their beds.
GuestJoy platform gives you an opportunity to communicate with Millennials just like they are used to. Contact us to find out more.